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展廳設計和展会设计的区别

2018-12-10

展廳設計和展会设计有什么区别？這個問題對于普通人來說還真不是那麽容易搞清楚，甚至會覺得不都是做設計嘛，有什麽區別？其實兩者區別還是非常大的，那今天小編就來給大家來說說展廳設計和展会设计的区别。

一、使用時間、設計重點不同

展廳設計的对象是展厅，展厅是一个长期使用的展示窗口，所以展廳設計的风格、材料、展示内容、展示方式都会从长远的角度去考虑，寻求最符合时代发展的设计方向。

展會設計的對象是展會，展會是一個短期的展示窗口，一般周期爲3-5天，長的也就半個月的時間，所以展會設計所展出的內容、産品一定是企業當前最前沿、最具代表性的産品，從設計層面來講也會是圍繞企業的這類前沿産品或是當下流行設計風格去進行設計。

展廳設計效果图、

展會設計效果圖

二、面向群體不同

展廳設計多面向的受众群体是政府或是企业的大客户，因为展厅是用来接待重要客人的场所，所以在展廳設計上面也会比较严谨。

展會設計雖然也是面向客戶的，但是更多的是普通的參觀者，而這部分群體是沒有消費力的，那是不是說就沒必要針對這部分人群做設計了呢？當然不是這樣的，雖然大部分人沒有消費力或者不是目標群體，但是這部分人是可以吸引客戶的，對于一個展會來說，圍觀人數越多就說明這個展台的吸引力越強，那麽就能吸引更多的客戶來進行參觀，無形中帶來了更多的成交機會。所以，展會設計會更多的從普通群體入手，來進行設計。

综上所述，展廳設計是从长远角度、综合角度来考量进行设计的，而展会设计是短时间、单方面因素来进行设计的，单从设计难度上来讲，展廳設計的难度会比展会设计要大得多，因为展厅里面有各种各样的因素和内容要进行设计，将这么多的东西完美融合在一起不是一件简单的事。说了这么多，展廳設計和展会设计的区别你都知道了嗎？

文章作者：炫之风如有转载请注明出处，违者必纠！

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