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企業展廳中应该展示哪些内容才能打动客户

2018-12-04

企業展廳是企业的一个缩影，所以要在这么小的一个缩影里面去展示企业实力，其实不是一件容易的事情，那么在企業展廳中要展示哪些内容才能将企業展廳的作用最大化，最能打动客户呢？

1、企業文化

能够做企業展廳的公司，其实力在业内不定不差，所以对于这种体量的公司来说，其合作伙伴、客户也大都是些大公司。而大公司在合作过程中，最看重的就是一家公司的企业文化，如果连企业文化都没有，人家也不削和你合作，所以企業展廳中的企业文化体现是重中之重。

2、企業産品/服務

如今的企业不是做实体产品的就是做实体或者互联网上的服务，企業展廳中是一定要将企业产品/服务展示出来的，不然有些客户在没有事先了解公司之前，参观完展厅也不知道公司是干什么的，这就有些尴尬了。企业产品/服务能直接体现出一个公司的技术实力或者服务好坏，所以企业产品/服务不仅要展示，还要挑选最具代表性的产品/服务来进行展出，这样才能最大力度的打动客户。

3、企業榮譽成就/業績

一個公司的實力高低，除了能從産品/服務本身體現出來，還體現在企業營業額、企業所取得成就上，這也是客戶在選擇一家公司時所看重的，也可以說是企業的品牌效應吧。用社會表現情況來彰顯公司實力，消除客戶疑慮，征服客戶內心。

4、企業規劃

“不想當將軍的士兵不是好士兵”，拿破侖的這句話不僅適用軍事，也同行適用于腥風血雨的商場，一個企業對于未來沒有規劃是非常可怕的一件事，這意味著這家企業隨時可能被代替。所以企業規劃不僅是給客戶看的，也是給企業所有領導、員工看的，來激勵企業的發展。企業規劃不僅是給企業自己一個目標，也是給了客戶一劑鎮定劑。

文章作者：炫之风如有转载请注明出处，违者必究！

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