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爲什麽展廳沒效果？可能是這裏出了問題！

2018-11-23

展厅是一家公司实力的最直接体现，是向公司新老员工展示企业文化的、接待客户的待客之道。因此，越来越多的企业开始筹划自己的企業展廳，找了N家展廳設計公司，从设计方案到设计平面图，再到施工启用，前前后后几个月的时间，但最后给公司带来的效益提升却微乎其微。到底是哪里出了问题？

主題風格要鮮明

展厅的主题和设计风格这是在最初企业需要和展廳設計公司沟通好的，展厅的主题要从设计这个展厅的立意去思考，之后进行的所有内容都需要与主题进行高度融合，所以展厅的主题必须明确好。

展廳的設計風格一定不能一昧的按照企業主的喜好或是設計師的喜好去著手，展廳的設計風格一定是按照展廳的受衆群體去入手，要讓大部分人都能接受，這樣才能立于不敗之地。

布局邏輯要合理

展廳的布局一定要從兩個點出發，一是空間布局合理性，二是展示順序邏輯性。空間布局合理性是指展項的擺放位置要與周邊展項相融合，合理利用有限空間面積進行擺放，保證緊急逃生時通道順暢。

展示顺序逻辑性是指从展厅入口到出口所展示的内容逻辑顺序要合理，从公司簡介--发展历程--企业文化--产品展示--未来规划--其他内容这样一个顺序，带领客户按照你的逻辑思维去参观展厅，进而带来成交。

展示內容要強力

展厅是一个有限的空间，并且一般的企業展廳只有一部分是用来展示公司产品的，所以我们需要将有限的空间发挥出最大的作用。

選擇産品主要從三個方面入手，一是最具影響力和競爭力的産品，這類産品是公司技術實力、市場影響力以及口碑的綜合體現。二是概念性産品，這類産品是公司創新力、研發能力、未來規劃能力的體現。

三是公司的“明星”産品，何爲“明星”産品？就是獲得過行業優質獎項、主流媒體誇贊、引領行業産品發展、具有裏程碑意義的産品，這些都可以作爲公司的“明星産品”。

文章作者：炫之风如有转载请注明出处，违者必究！

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