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VR、AR購物助力新零售，更輕松便捷...

2018-11-09

網購改變了人們千百年來的購物方式，讓人們足不出戶就可以買遍全球，但是網購一直被人诟病的缺點就是不能實地體驗，只能到貨後再看商品質量，耗費時間的退換貨也讓許多消費者苦惱。不過這種狀況將不會持續太久，因爲VR、AR科技將幫助消費者們在網上也能享受到線下購物的體驗了。

天熱不想出門，心情不好不想出門，家裏有老人孩子寵物需要照顧不方便出門，某個家具放在家裏不知道是什麽效果……這些統統都不是問題。采用VR技術，可以足不出戶預覽家具擺放在客廳中的效果，從而極大地提升了購買決策效率。采用AR技術，只需動動手指，店裏的每件衣服就可以瞬間被“穿”在身上，看效果再也不用跑試衣間。

有了VR的幫忙，消費者可以在任何時間，任何地點浏覽商店內的商品，即便是在實體店鋪打烊之後。既方便了消費者，也形成了真正的24小時營業。並且，對于無法將所有商品均展示在店面內的店鋪，則可以將其完整地展示在虛擬頁面上，要知道，實體店鋪的租金可是很高的。

在过去，客户的定制要花费大量时间并且几乎全部依赖于客户的想象力。而现在，商家通过AR和VR技术可以根据需要生成定制商品的虚拟版本，效果如何一目可见。耐克结合了AR、物体追踪和投影技术，结合数字标牌或视频墙，使客户的定制设计投射在白模的运动鞋上。确认满意后，一个小时之内客户就能拿到成品。

有相關研究表明，至少三成消費者希望根據個人需求改善客戶服務，並希望能有更好的方式來查找和比較不同的商品。而能夠提供身臨其境、互動體驗的AR和VR，有望成爲創造差異化品牌體驗，助力商家改善經營的利器。

如今VR、AR技術已經大量運用在數字展廳、房地産行業，許多的行業巨頭也開始布局VR、AR購物方面。估計在不久的未來，VR、AR購物將會向今天的網購一樣，普及大部分的企業，目前這塊市場還是非常火熱、有前景的。

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